For our video, we wanted to capture Nicholas Carr's worst nightmare. To us, that worst nightmare came in the form of a communication breakdown (insert Led Zeppelin song here) as a result of technology. I've been in the situation many times before- you say one thing or someone says something to you, and the meaning is completely lost because it wasn't said out loud. We as real, live humans don't always realize how much we depend on emphasis, body language, inflections, and tones to extract meaning from face to face interactions. I think we did a pretty good job in highlighting this and turning it into a situation anyone could find themselves in.
Filming the video was a little complicated but not in the traditional sense. We had to record many different takes to ensure correct audio levels and to guarantee a good performance. The only issues we ran into were some lighting problems and the floors of our "set" were quite squeaky (this caused a couple re-shoots). Overall, however, productions was pretty easy. We all shared the same vision and I think it translated quite well to screen.
